Trends Report

Assess Your Identity Approach Now

How Data Deprecation Reshapes The Role Of Identity In Advertising

February 22nd, 2022
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
Joanna O'Connell, null
Joanna O'Connell
With contributors:
Emily Collins , Lexie Lawhon , Benjamin Nagle , Christine Turley

Summary

Data deprecation triggers major changes to the identity landscape. Altered data availability, matching techniques, and addressability drive the development of new identity capabilities to support advertising. This report helps advertisers anticipate these changes and understand the multitude of identity methodologies, where they fit in advertising strategies, and the details that differentiate solution options.

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